Your service can receive more content by allowing anyone to integrate easily
Your content can be more widely shared by a new generation of tools
Your tool can integrate with any service on the web, dynamically
Lots of services accept URL-based content — social networks, news and bookmarking sites, communication tools, long-tail forums, translation and printing utilities — and more appear every day. Why do blogs still show chiclets for only the top few social networks? Why can't users engage with more personal, relevant, dynamically-discovered options? Why are sharing tools still "integrating" with services individually?
OExchange makes it possible to share any URL-based content with any service on the web. It defines: